Managing stakeholders more effectively can test our limits, and a vital business skill for client managers, marketing and executives. Stakeholders are essential to the success of your business, so we have found key strategies in managing stakeholders more effectively. Identify the Stakeholders: Stakeholders are any person that is affected by your business / product.
This includes external stakeholders e.g. Clients, suppliers, the public, as well as internal stakeholders eg staff, shareholders, board members.
The first step is to identify who the difficult stakeholders are. How will their grievance positively or negatively influence other stakeholders. It’s important to know their interests, concerns, and what motivates them in their understanding of your company, or a certain viewpoint.